Award-winning automotive marketing by Kahn Media for Malco

MOORPARK, Calif. — Kahn Media recently earned two Platinum Hermes Creative Awards for its award-winning automotive marketing work.

These included the rebranding of Malco Automotive and public relations (PR) efforts for Maserati.

The Hermes Creative Awards is one of the largest creative competitions in the world.

Winners range in size from individuals to Fortune 500 companies.

Each year, international judges evaluate top creative industry work across many categories.

They assess branding collateral, websites, videos, advertising and communication programs from hundreds of entries.

Judges honor winners with either a Gold Award or the top-tier Platinum Award.

The Association of Marketing and Communication Professionals administers the Hermes Creative Awards.

This group supports professionals who contribute to public service and charitable causes.

Strategic branding refresh for Malco Automotive

Kahn Media won a Platinum Hermes Creative Award for its rebranding of Malco Automotive.

Malco Automotive makes detailing and car care products.

The company has a history spanning more than 70 years.

It wanted to modernize its brand to better connect with consumers.

Kahn Media created a fresh brand look that still honored Malco’s legacy.

The rebranding included logos, packaging, photography, color palette, typography, social graphics and environmental design.

Kahn Media also developed non-visual brand assets like voice and positioning.

They repositioned Malco Automotive to enter the direct-to-consumer market strategically.

Award-winning automotive marketing: Maserati’s PR campaign success

Kahn Media also received a Platinum Hermes Creative Award for its Maserati PR campaign.

The campaign took place during the 2024 Monterey Car Week event.

Monterey Car Week draws over 100,000 attendees and garners international media attention.

The campaign featured the debut of two luxury hypercars from Maserati.

In advance, Kahn Media created press materials and carefully selected media invitees.

They invited journalists and creators to exclusive events.

They also arranged executive interviews with Maserati leadership.

During the event, the agency provided on-site support and hosted media drives.

They coordinated a press conference for the GT2 Stradale’s global debut.

Kahn Media’s outreach resulted in 30.1 billion media impressions.

This success further solidified the agency’s reputation for award-winning automotive marketing worldwide.

Continued partnership and industry leadership

Kahn Media continues working with both Malco Automotive and Maserati.

The agency supports both brands with in-house teams and diverse marketing services.

“It is an absolute honor to receive not one but two Platinum Hermes Awards from the Association of Marketing and Communication Professionals,” said Kahn Media president and CEO Dan Kahn. “Our team members work extremely hard to deliver value and outsized results to our clients, and having both our public relations and creative teams recognized for their efforts is a testament to their capabilities and passion. I am proud to work with all of them and our clients.”