World-famous car company sets up new store at Santana Row in San Jose
SAN JOSE — A world-famous automotive company has set up shop at Santana Row in San Jose, a mixed-use neighborhood that has been on a hot streak lately when it comes to attracting tenants.
Porsche Cars North America has opened its first Porsche NOW store in the United States with a retail outlet at Santana Row, a destination hub of restaurants, shops, offices, housing, entertainment sites and hotel rooms.
Porsche NOW is a new luxury vehicle sales concept that enables visitors to interact with the Porsche car brand.
The new San Jose Porsche NOW store, which had a soft opening on Tuesday, is described as a pop-up location. The store is located at 355 Santana Row near the Hotel Valencia.
“With Porsche NOW we saw an opportunity to inspire new and existing customers in the middle of a thriving, busy area of San Jose populated by restaurants and stores, making it more convenient for them and allowing us the creative freedom to showcase our incredible new cars,” said Porsche Cars North America Chief Operating Officer John Cappella.
Inside, the pop-ups feature a configuration lounge and an electrified Porsche vehicle.
The store also plans curated events such as culinary experiences.
Customers will also be able to interact with the vehicles and store experts. The vehicles on display would be a Macan Electric or Taycan.
Porsche Stevens Creek, which is owned by Penske Automotive Group, owns the new Porsche NOW store.
The new Porsche NOW store in San Jose has five employees. That meets the store’s staffing needs, Porsche Stevens Creek said.
A second location for Porsche NOW is being planned for the Orange County city of Laguna Beach, with an opening date slated for December.
Santana Row has been on a roll lately with a string of leases and tech expansions in two of the mixed-use hub’s office buildings:
— Cisco Systems will shift some workers and operations from San Francisco and north San Jose to Santana Row, moves that will increase the tech titan’s presence in the mixed-use neighborhood.
— Artificial intelligence firm Couchbase has leased 23,700 square feet in One Santana West, a new office building on South Winchester Boulevard across the street from Santana Row.
— PwC Group, a professional services giant, has leased 141,000 square feet at One Santana West.
— Acrisure, a fast-growing fintech, has leased 29,000 square feet at One Santana West.
As for the new Porsche NOW store in Santana Row, the official opening date wasn’t immediately known.
“By combining elements of the local community and Porsche’s heritage, we were able to introduce a new perspective that enhances the customer experience beyond the vehicles,” Cappella said.
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